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Field Notes

Notes from an AI-native agency.

Strategy, design, and technology — written by the people doing the work.

Business professional contemplating choices at a crossroads, with a modern office showcasing AI-driven technologies and data analytics, emphasizing the significance of AI in web design and development. AI

5 Questions to Ask Before Hiring a Web Design Agency That Claims to Use AI

Every web design agency now claims to use AI. Browse any agency website in 2026 and you will see “AI-powered,” “AI-driven,” or “AI-enhanced” plastered across their homepage. The problem is that most of these claims are vague at best and misleading at worst. Finding a genuine AI web design agency requires the right questions. If […]

Professional man in a suit, smiling, representing SEO expertise and user engagement strategies at Olibro Design. Nikola Miljković · 7 min read · Apr 14, 2026
Portrait of René Descartes with a dark background, symbolizing philosophical inquiry and human thought, relevant to discussions on AI and digital strategies. AI

I Doubt, Therefore I Am Human

What a 400-Year-Old Philosopher Can Teach Us About Not Getting Fooled by AI A few months ago, a client forwarded me an article about their industry. “Great research piece,” they said. “We should link to it from our blog.” I read it. It was clean, well-structured, cited three academic studies, and made a compelling argument. […]

Professional man in a blazer, seated in a modern office setting, with plants and a workspace in the background, representing expertise in SEO services at Olibro Design. Touraj Rahimi · 8 min read · Mar 16, 2026
AI-Ready Websites graphic illustrating interconnected data points with the text "AI-Ready Websites: What They Are and Why They Matter," emphasizing the significance of structured data and semantic HTML for enhanced SEO and user engagement. AI SEO

AI-Ready Websites: What They Are and Why They Matter

Search is changing. Fast. Google’s AI Overviews now appear on roughly 25–48% of search queries, depending on the industry. ChatGPT has over 800 million weekly active users. Perplexity processes 780 million queries per month. Copilot’s AI referral traffic spiked 357% year-over-year. These tools pull answers directly from web pages and serve them to users who […]

Professional man in a suit, smiling, representing SEO expertise and user engagement strategies at Olibro Design. Nikola Miljković · 12 min read · Mar 12, 2026
Person using a laptop to browse SEO-related content, with a coffee cup nearby, illustrating user engagement in digital marketing. AI SEO

Zero-Click Searches: How To Protect Website Traffic in the AI Search Era

Last month, a dental practice we work with called us in a panic. Their blog post on teeth cleaning frequency ranked #1 on Google. It showed up in the AI Overview. ChatGPT quoted it word-for-word. Perplexity cited it as a source. Their organic traffic from that keyword? Down significantly year-over-year. This is happening everywhere. According […]

Professional man in a blazer, seated in a modern office setting, with plants and a workspace in the background, representing expertise in SEO services at Olibro Design. Touraj Rahimi · 15 min read · Mar 2, 2026
Two women collaborating at a table, reviewing a website on a laptop, emphasizing teamwork in digital strategy and web design. Business

10 Essential Rules to Keep Client Expectations Aligned

In agency life, the work is rarely the problem. What makes or breaks a project is how that work is framed, delivered, and experienced. You can design a beautiful website, launch a smart campaign, or write compelling copy. But if the client feels confused, rushed, or left out, even great work can fall flat. That’s […]

Professional man in a blazer, seated in a modern office setting, with plants and a workspace in the background, representing expertise in SEO services at Olibro Design. Touraj Rahimi · 8 min read · May 15, 2025
Gavel on a dark wooden surface symbolizing legal authority and compliance, relevant to website legal pages and business protection. General

Importance of Legal Pages for Websites

Protect Your Website, Protect Your Business: The Importance of Terms, Privacy Policies, Disclaimers, and Accessibility Compliance Introduction A stunning website can capture attention, but trust, transparency, and compliance are what sustain it. Today, building a business website is not just about design and functionality. It is also about protecting your business and your users through […]

Professional man in a blazer, seated in a modern office setting, with plants and a workspace in the background, representing expertise in SEO services at Olibro Design. Touraj Rahimi · 6 min read · May 1, 2025
From Big Bang to Olibro Design illustration depicting evolutionary progression of design, featuring figures from different eras leading to a modern individual working at a computer, with Olibro logo and text. Design

From Big Bang to Olibro Design: A Brief History of Everything

We often think of web design as a modern discipline, born in the age of screens, swipes, and CSS. But in truth, the drive to create, communicate, and connect has been with us since the beginning of time. This post is a playful (and surprisingly accurate) journey through the entire history of the universe, from […]

Professional man in a blazer, seated in a modern office setting, with plants and a workspace in the background, representing expertise in SEO services at Olibro Design. Touraj Rahimi · 6 min read · Apr 14, 2025
Google Search app interface on tablet screen showcasing app ratings and download option, relevant to SEO strategies and digital growth. SEO

301 Redirects: The SEO Magic Trick You Need to Know

In the ever-changing landscape of the internet, websites evolve, pages get revamped, and URLs sometimes need to change. But what happens to the visitors and search engines that try to access those old URLs? This is where 301 redirects come in, acting as a magic trick to seamlessly guide traffic to the new and improved […]

Professional woman with crossed arms, showcasing confidence and expertise in digital marketing and SEO services. Jelena Misić · 5 min read · Apr 1, 2025
Person analyzing website performance data on a MacBook Air, showcasing SEO metrics and analytics, with a coffee cup and pens nearby. SEO

Meta Robots Tag: Index, Noindex, Follow, Nofollow – What’s the Deal?

Imagine you’re playing a game of hide-and-seek with your friends. You can choose to either hide in plain sight or disappear completely. You can also choose to leave clues that lead your friends to other hiding spots or keep those connections secret. The meta robots tag gives you a similar kind of control over how […]

Professional woman with crossed arms, showcasing confidence and expertise in digital marketing and SEO services. Jelena Misić · 4 min read · Mar 15, 2025
Person gesturing during a collaborative discussion about UI/UX design, with a laptop displaying design elements and a notebook on the table, reflecting Goran Djuran's focus on creating engaging digital experiences. Design

What Works in Website Design in 2025: Lessons from 127 Real Projects

Website trends change fast—but when you’ve built 127 websites like we have, you start to see clear patterns. And in 2025, what’s actually working in website design may surprise you. From skyrocketing conversion rates to smarter mobile UX and lightning-fast load times, we’ve tested it all—and in this post, we’re breaking down what works in website design in […]

Professional man in a checked shirt, symbolizing expertise in web design and business growth for Olibro Design. Goran Djuran · 4 min read · Mar 1, 2025
Man in a suit contemplating while using a computer to search for research data, surrounded by books in a library setting, illustrating the importance of SEO and online visibility for academic work. SEO

A Simple Guide to SEO for Academics

You’ve poured your heart and soul into groundbreaking research. You’ve published your findings, but it feels like your work is getting lost in the vast sea of online information. When people search for research like yours, they can’t seem to find it. Does this sound familiar? This is often because your work isn’t optimized for […]

Professional woman with crossed arms, showcasing confidence and expertise in digital marketing and SEO services. Jelena Misić · 13 min read · Dec 12, 2024
WordPress logo with performance optimization elements, featuring gears and abstract blue waves, relevant to website speed and efficiency in digital strategies. Wordpress

The 4 components of Caching Stack for Ultimate WordPress Performance Optimization

Introduction In today’s fast-paced digital world, having a fast website is essential for your business. Visitors expect your pages to load quickly, and if they don’t, you risk losing potential customers before they even see what you have to offer. A slow website can lead to missed sales opportunities, fewer inquiries, and can negatively impact […]

Professional man in a blazer, seated in a modern office setting, with plants and a workspace in the background, representing expertise in SEO services at Olibro Design. Touraj Rahimi · 7 min read · Aug 27, 2024

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