Notes from an AI-native agency.
Strategy, design, and technology — written by the people doing the work.
Deep dives, not articles.
In-depth, interactive walkthroughs of the strategy and methodology we use with clients. Built once, kept current.
The Complete GEO Playbook for 2026
Generative Engine Optimization — what it is, what works, and the 9 tactics ranked by ROI. The two-week quickstart, the 90-day timeline, and the playbooks for ChatGPT, Perplexity, and Google AI.
- 9 Princeton-backed tactics
- GEO Maturity Model
- Platform-specific playbooks
- A 90-day engagement plan
- Common mistakes to avoid
- Your first two weeks of GEO
Technical SEO Audit Checklist for 2026
The 147-point technical SEO audit framework Olibro runs on every client site. Organized by ROI so you fix the things that move rankings first.
- Interactive audit explorer
- Core Web Vitals sliders
- 60-day rollout timeline
- Crawl traps + faceted nav
- Schema misuse checklist
- Phase sequence walkthrough
SEO
How Google Analytics Tracking Actually Works
Follow one visitor from their first request to a number in a GA4 report. Every step in the browser, Google Tag Manager and GA4, and what breaks at each one.
Touraj
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28 min read
·
Jul 26, 2026
SEO
Google Analytics Glossary: 117 GA4 & GTM Terms Defined
117 GA4, Google Tag Manager, Google Ads and Search Console terms defined in plain English, including the three most people get wrong.
Touraj
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19 min read
·
Jul 25, 2026
AI
5 Questions to Ask Before Hiring a Web Design Agency That Claims to Use AI
Every web design agency now claims to use AI. Browse any agency website in 2026 and you will see “AI-powered,” “AI-driven,” or “AI-enhanced” plastered across their homepage. The problem is that most of these claims are vague at best and misleading at worst. Finding a genuine AI web design agency requires the right questions. If […]
Nikola
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7 min read
·
Apr 14, 2026
AI
I Doubt, Therefore I Am Human
What a 400-Year-Old Philosopher Can Teach Us About Not Getting Fooled by AI A few months ago, a client forwarded me an article about their industry. “Great research piece,” they said. “We should link to it from our blog.” I read it. It was clean, well-structured, cited three academic studies, and made a compelling argument. […]
Touraj
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8 min read
·
Mar 16, 2026
AI SEO
AI-Ready Websites: What They Are and Why They Matter
Search is changing. Fast. Google’s AI Overviews now appear on roughly 25–48% of search queries, depending on the industry. ChatGPT has over 800 million weekly active users. Perplexity processes 780 million queries per month. Copilot’s AI referral traffic spiked 357% year-over-year. These tools pull answers directly from web pages and serve them to users who […]
Nikola
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12 min read
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Mar 12, 2026
AI SEO
Zero-Click Searches: How To Protect Website Traffic in the AI Search Era
Last month, a dental practice we work with called us in a panic. Their blog post on teeth cleaning frequency ranked #1 on Google. It showed up in the AI Overview. ChatGPT quoted it word-for-word. Perplexity cited it as a source. Their organic traffic from that keyword? Down significantly year-over-year. This is happening everywhere. According […]
Touraj
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15 min read
·
Mar 2, 2026
Business
10 Essential Rules to Keep Client Expectations Aligned
In agency life, the work is rarely the problem. What makes or breaks a project is how that work is framed, delivered, and experienced. You can design a beautiful website, launch a smart campaign, or write compelling copy. But if the client feels confused, rushed, or left out, even great work can fall flat. That’s […]
Touraj
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8 min read
·
May 15, 2025
General
Importance of Legal Pages for Websites
Protect Your Website, Protect Your Business: The Importance of Terms, Privacy Policies, Disclaimers, and Accessibility Compliance Introduction A stunning website can capture attention, but trust, transparency, and compliance are what sustain it. Today, building a business website is not just about design and functionality. It is also about protecting your business and your users through […]
Touraj
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6 min read
·
May 1, 2025
Design
From Big Bang to Olibro Design: A Brief History of Everything
We often think of web design as a modern discipline, born in the age of screens, swipes, and CSS. But in truth, the drive to create, communicate, and connect has been with us since the beginning of time. This post is a playful (and surprisingly accurate) journey through the entire history of the universe, from […]
Touraj
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6 min read
·
Apr 14, 2025
SEO
301 Redirects: The SEO Magic Trick You Need to Know
In the ever-changing landscape of the internet, websites evolve, pages get revamped, and URLs sometimes need to change. But what happens to the visitors and search engines that try to access those old URLs? This is where 301 redirects come in, acting as a magic trick to seamlessly guide traffic to the new and improved […]
Jelena
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5 min read
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Apr 1, 2025
SEO
Meta Robots Tag: Index, Noindex, Follow, Nofollow – What’s the Deal?
Imagine you’re playing a game of hide-and-seek with your friends. You can choose to either hide in plain sight or disappear completely. You can also choose to leave clues that lead your friends to other hiding spots or keep those connections secret. The meta robots tag gives you a similar kind of control over how […]
Jelena
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4 min read
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Mar 15, 2025
Design
What Works in Website Design in 2025: Lessons from 127 Real Projects
Website trends change fast—but when you’ve built 127 websites like we have, you start to see clear patterns. And in 2025, what’s actually working in website design may surprise you. From skyrocketing conversion rates to smarter mobile UX and lightning-fast load times, we’ve tested it all—and in this post, we’re breaking down what works in website design in […]
Goran
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4 min read
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Mar 1, 2025
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