Field Notes
Notes from an AI-native agency.
Strategy, design, and technology — written by the people doing the work.
Interactive playbooks
Deep dives, not articles.
In-depth, interactive walkthroughs of the strategy and methodology we use with clients. Built once, kept current.
Interactive
13 sections · 18 min
The GEO Playbook
The Complete GEO Playbook for 2026
Generative Engine Optimization — what it is, what works, and the 9 tactics ranked by ROI. The two-week quickstart, the 90-day timeline, and the playbooks for ChatGPT, Perplexity, and Google AI.
What’s inside
- 9 Princeton-backed tactics
- GEO Maturity Model
- Platform-specific playbooks
- A 90-day engagement plan
- Common mistakes to avoid
- Your first two weeks of GEO
Open the playbook
Interactive
8 sections · 22 min
The Technical SEO Audit
Technical SEO Audit Checklist for 2026
The 147-point technical SEO audit framework Olibro runs on every client site. Organized by ROI so you fix the things that move rankings first.
What’s inside
- Interactive audit explorer
- Core Web Vitals sliders
- 60-day rollout timeline
- Crawl traps + faceted nav
- Schema misuse checklist
- Phase sequence walkthrough
Open the playbook
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