Nonprofit & Mission · WordPress · 2026

Patient Safety Movement Foundation

Patient Safety Movement Foundation (PSMF) is a global initiative focused on eliminating preventable medical errors that cause patient harm and deaths. PSMF’s mission is to achieve zero preventable deaths by 2030 through actionable, evidence-based practices.

★★★★★ 4.9 stars · 28 reviews across Clutch, Google & Yelp

Mobile screens showcasing Patient Safety Movement Foundation's website features, including event listings, donation options, and actionable evidence-based practices, emphasizing user-friendly design for healthcare professionals, corporate sponsors, and patient advocates.

The challenge

Three completely different audiences on one site — healthcare professionals, corporate sponsors, and patient advocates — and an information architecture that wasn’t letting any of them find what they came for. PSMF needed a new domain, a complete rebuild, and a structural separation of content into clear silos.

The solution

A full WordPress redesign on Divi at the new psmf.org domain, with a sitemap that separated the three audiences into clear silos. A full member portal on Paid Membership Pro with Stripe and PayPal, a community forum and PatientAider integration, the Actionable Evidence-Based Practices research library, annual Summit operations on Zeffy, and a Coresee livestream integration for the most recent Summit.

The Patient Safety Movement Foundation is a healthcare-safety nonprofit founded by Joe Kiani, dedicated to eliminating preventable patient deaths. Their flagship event is the annual World Patient Safety, Science & Technology Summit. We rebuilt their digital surface and have been their long-term partner ever since.

The problem

The previous site wasn’t letting any of the three core audiences find what they came for — healthcare professionals looking for research-grade resources, corporate partners and sponsors evaluating where to fund, and patient advocates often arriving after a medical-harm experience. PSMF needed a new domain, a complete rebuild, and a structural separation of content into clear silos so each audience could navigate to its own answer.

What we delivered

An IA that serves three audiences at once. A new sitemap separated the three audiences into clear silos and helped the leadership team visualize the structure before any pixel was pushed. Then we built it.
A comprehensive movement platform. Homepage anchored by a custom 4 Aims animation. An Our Impact page with embedded videos and committed-hospitals data. The Actionable Evidence-Based Practices library — structured access to research-grade content with downloads, indexing, and search. Advocate Stories with proper filtering. Newsroom, Blog, and Fellows program built as first-class surfaces.
A full member portal. Tiered membership on Stripe and PayPal, gated content, automated transactional emails, self-service account management. A community forum and the PatientAider integration alongside it.
An event platform. Annual Summit pages with full program, speaker, and sponsor management. Zeffy integrated as the registration and donation platform. For the most recent Summit, a Coresee livestream integration so registered attendees could watch sessions in real time, with a dedicated check-in workflow.
A serious infrastructure stack. Cloudflare for DNS and CDN, ManageWP for monitoring, server-side SMTP, ReCaptcha across every form, structured backups. 100% uptime. Zero security incidents.

Why it matters

A nonprofit of this profile cannot afford a brochure site. The platform has to function as program infrastructure — membership, content distribution, event operations, donations — with the polish of a commercial product and the clarity a public mission demands. Four years in, that’s exactly what it does.

“The team is flexible, adapting quickly to shifting priorities or additional requirements.”

Sanaz Massoumi — COO, Patient Safety Movement Foundation (5★, Clutch 2025)

WordPress · design, development, member portal, event platform, ongoing technical SEO and care.

Before → after