Retail & Ecommerce · Shopify · 2022

OTY Jewelry

OTY Jewelry is a provider of ethical and spiritual fine jewelry, offering unique handcrafted pieces for customers who value conscious craftsmanship and meaningful design.

★★★★★ 4.9 stars · 28 reviews across Clutch, Google & Yelp

The challenge

OTY Jewelry needed an online platform that not only showcased their unique handcrafted jewelry but also communicated their commitment to quality, sustainability, and spiritual inspiration. The goal was to create an e-commerce website that connected with their audience and enhanced their brand’s message of ethical sourcing and conscious design.

The solution

We developed a visually captivating and user-friendly e-commerce website that perfectly embodies the essence of OTY Jewelry. The design reflects the elegance and intricate craftsmanship of their pieces, featuring high-quality product photography and refined layouts. The website integrates compelling brand storytelling to highlight OTY Jewelry’s commitment to ethical sourcing and sustainable practices, while also conveying the spiritual significance behind their designs. With an intuitive shopping experience and secure checkout, the platform ensures customers can easily explore and purchase their desired pieces.

OTY Jewelers — One Thousand Years Jewelry — is a Los Angeles fine jewelry brand built around Bahá’í symbolism: the nine-pointed star, the Greatest Name, the Ringstone Symbol. We’ve been the sole digital partner since the brand existed on paper.

The problem

The founders — an accessories designer and a pediatrician — had a clear creative vision and a community to serve, but no digital surface to sell from. No domain, no email, no logo, no store. They needed a partner who could carry the brand from concept through commerce, then keep it running while they focused on the work itself.

What we delivered

Six years of continuous partnership, taken in phases:

The infrastructure that made the brand real. Domain registration through eNom, Google Workspace for professional email, Cloudflare for DNS and CDN, and a logo coordinated through a freelance designer against a brief we wrote — all in place before a single product was photographed.
A Shopify store built for fine jewelry. The Editions theme customized around the approved logo and a Google Font chosen to carry the brand’s typographic feel. Payment, shipping, tax, and the apps the catalog needed — reviews, accessibility, SEO — configured around handcrafted Bahá’í rings, necklaces, and bracelets.
A structured SEO program. An audit, competition analysis, and formal SEO Plan, followed by a scored keyword set and on-page work across the storefront. Seven blog posts written on the topics the brand owns — the Ringstone Symbol, the nine-pointed star, 14K gold, ethical diamonds, ring sizing — built for long-tail discovery and community value.
An evolving technical stack. SPF, DKIM, and DMARC for email deliverability. Schema markup on collection pages. Cookie policy and reject-all consent. FlavorCloud integration to open the store to international Bahá’í communities. Google Analytics and Google Ads wired in for measurement and paid traffic.

Why it matters

OTY is the kind of engagement that doesn’t end — it deepens. Six years in, we’re on an active WebCare retainer: monitoring, platform updates, pricing changes, Shopify’s Thank You page upgrade, Google Search Console reporting (98 clicks in a single week last July). One sustained relationship doing every layer of the work, so the founders can keep their attention on the jewelry.

Shopify · brand infrastructure, store build, SEO, content, ongoing WebCare.

Gallery