Industrial & B2B · Shopify · 2023

Motorex Industrial

DMARK Corporation / Motorex Industrial

★★★★★ 4.9 stars · 28 reviews across Clutch, Google & Yelp

Mobile mockups of DMARK Corporation's e-commerce website showcasing Motorex Industrial products, featuring sections like "Get in Touch," "Our Shop," and product details for cutting oils.

The challenge

DMARK, a reseller of industrial lubricants and coolants (Motorex Industrial line), needed an online platform to showcase and sell their products. This required a user-friendly e-commerce solution for easy management and a system for generating custom quotes for B2B clients.

The solution

We collaborated closely with DMARK to develop a custom e-commerce website tailored to their specific needs. The product database was meticulously structured to allow for efficient import and ongoing management, ensuring that product information could be easily updated and providing a seamless shopping experience for customers. Additionally, a personalized quote generator was integrated into the site, enabling DMARK to quickly generate and send customized quotes to B2B clients, streamlining the sales process. The website’s modern and intuitive design offers an easy-to-use platform, making it simple for customers to browse, filter, and purchase products.

DMARK Corporation is the exclusive US distributor for MOTOREX Industrial — the Swiss manufacturer of high-performance cutting oils, coolants, and metalworking fluids used by precision machine shops across the country. We designed and built motorexindustrial.com to take that catalog online for the first time.

The problem

This isn’t a typical Shopify build. The catalog is industrial fluids sold in 5lt bottles up to 200lt drums, which means a single order can be a small parcel or a freight pallet. The store needed to handle real-time UPS and FedEx rates, LTL freight surcharges for oversized drums, two payment gateways, and automated multi-state sales tax compliance — all without complicating the buying experience for a metalworking shop that just wants to order coolant.

What we delivered

A storefront tuned for technical buyers. A custom Shopify theme built around Part Numbers, drum-size variants, and live stock status — the way a CNC procurement person actually shops. Product detail pages display volume options, technical specifications, and pricing per drum size, with structured data marked up for every SKU.
Three shipping methods that actually work. UPS and FedEx real-time carrier rates for parcel shipments, LTL freight integration for drum-sized orders, and freight surcharge rules for oversized classifications like E-1079. Tested across product types and order sizes so a 5lt bottle and a 200lt drum each route to the right carrier automatically.
Payments and tax compliance, end to end. Stripe and PayPal both integrated and tested for B2B order scenarios. Avalara AvaTax wired in for automated US multi-state sales tax calculation, with product tax categories mapped for industrial fluids and nexus configured for DMARK’s operating states. Cloudflare in front for DNS, SSL, and CDN.
An ongoing engagement. After launch in January 2024, we ran a structured SEO program through the fall — technical audit, metadata, structured data, Search Console, keyword targeting for cutting oils and metalworking fluids. Then a WebWork retainer for product updates, shipping rate adjustments, freight rule changes, and homepage edits as the business evolves.

Why it matters

Motorex Industrial is the second DMARK brand we’ve taken online, after Lista Cabinets — and it’s the kind of e-commerce build that proves a small team can ship the operationally complex stuff. Three carriers, two payment processors, automated tax across US states, freight surcharge logic, and a clean storefront on top of it all. The work earned us a third DMARK engagement: Rousseau Cabinets USA, launched February 2026.

Shopify · custom theme, UPS/FedEx/LTL freight, Stripe + PayPal, Avalara tax, Cloudflare CDN, ongoing SEO + WebWork.

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