Retail & Ecommerce · Shopify · 2023
MD Glam
Designed and formulated by Dr. Cat Begovic, a renowned plastic surgeon in Beverly Hills, CA, MD Glam provides the best possible skincare products with effective anti-aging and skin health ingredients based on scientific research.
★★★★★ 4.9 stars · 28 reviews across Clutch, Google & Yelp (opens in new tab)
The challenge
A WooCommerce store that had become operationally costly — clumsy backend, plugin sprawl — and a brand that needed to read as a continuation of a surgical sister brand, not a generic lifestyle skincare site. The migration to Shopify had to preserve SEO equity and customer data.
The solution
A premium Shopify storefront customized to match the established Begović visual system. Legacy WooCommerce paths redirected cleanly. Marketing stack re-wired into Mailchimp, Klaviyo, and supporting services. The current chapter: a full redesign in progress, mirroring the third-generation work shipped on the sister brand.
MD Glam is Cat Begovic’s skincare line — the consumer brand that lives alongside her Beverly Hills plastic surgery practice. The mandate was clear: move the store to Shopify and redesign it to read as a continuation of the surgical brand.
The problem
The store had been on WooCommerce, and operationally it was costly — clumsy backend, plugin sprawl, every new feature another paid extension. Shopify offered a cleaner model. The brand challenge made the migration harder, not easier — MD Glam had to read as a continuation of the surgical sister brand, not a generic lifestyle skincare site.
What we delivered
- A premium Shopify storefront. A theme selected with the client’s direct input and customized heavily to match the Begović visual system. Restraint, considered typography, no off-the-shelf skincare tropes.
- A clean migration. Legacy WooCommerce paths redirected to their Shopify equivalents to preserve SEO equity. Customer data and product reviews brought across without loss.
- A re-wired marketing stack. Mailchimp for newsletters, Klaviyo for lifecycle automation, and the supporting third-party services that keep the store running — configured to fit how the team actually operates.
- A sister-brand pipeline. The current chapter is MDG 3.0 — a full redesign in progress, mirroring the third-generation work just shipped on the Dr. Cat side.
Why it matters
This is the second brand under the same ownership. Same primary contact, same response-time expectation, same caliber of design discipline carried across both surfaces. The trust to take both brands through fresh redesigns in parallel is, frankly, the result we’re proudest of.
“Olibro Design has been an invaluable partner to me and my companies since 2019… they operate like an in-house team but without the overhead costs.”
Binais Begović — CMO, Dr. Cat & MD Glam (5★, 2025)
Platform migration WooCommerce → Shopify · design, development, ongoing brand work.
Before → after
How the site changed.
Gallery
A closer look.
Scroll or use the arrows to see more
"They’re more than just an agency — they operate like an in-house team but without the overhead costs."
Binais Begović
CMO, MD Glam
More work
Related projects.
Ready when you are
Let's build something
that works as hard as you do.
Share the shape of your project or grab a 30-minute intro call. We reply within a business day.