Healthcare & Medical · WordPress · 2025
eRemedy Online
Bill Gray, DHt, is a Stanford-trained physician and homeopathic practitioner based in Los Gatos, California. He is the founder of Coherence Apps LLC, which delivers digital homeopathic remedies through a web-based platform called eRemedy Online.
★★★★★ 4.9 stars · 28 reviews across Clutch, Google & Yelp (opens in new tab)
The challenge
Translate a homeopathic practitioner’s clinical reasoning into deterministic software — a symptom-search engine that asks the right questions, scores correctly, and returns a result a non-specialist can trust — while keeping the user flow simple and the credibility signals prominent.
The solution
A membership-driven WordPress platform with a custom symptom-search engine at its core, structured ailment modules, gated user accounts, and a clean three-step flow. The methodology is the product, and the engine is built to carry it.
eRemedy Online is a membership-driven web platform built for Bill Gray, MD — a homeopathic practitioner whose product idea is unusual: codify decades of clinical reasoning into a symptom-to-remedy matching engine that anyone can use. Symptoms in, matched remedy out. Clean, accessible, gated to members.
The problem
The hard part of eRemedy isn’t the front end. It’s the logic underneath. A practitioner’s diagnostic reasoning — the part that lives in years of clinical pattern recognition — had to become deterministic software that asks the right questions, scores the right way, and returns a result the user can trust. The product also had to live somewhere defensible commercially, with proper member accounts, gated access to the symptom search, and a clear path from public landing page through registration into the product itself.
What we delivered
- A custom symptom-search engine on WordPress. Ailment modules organized by condition category, structured questioning, deterministic remedy matching. The methodology is the product, and the engine is built to carry it.
- A simple flow for the user. Search a symptom, answer a few questions, get a result. Anything more elaborate would lose the audience — so it doesn’t exist.
- Member accounts wired into access control. Login, gated content, membership management, payment processing. The commercial model holds together without a plugin Frankenstein behind it.
- Credibility as a first-class surface. Founder bio that establishes Bill’s credentials, a technology overview that explains the diagnostic logic in honest detail, a blog for ongoing content, and a FAQ that addresses the questions a real funnel surfaces. The trust signals are what make the recommendation engine credible.
Why it matters
This is the case-study page on olibro.com that holds reader attention longest in the entire portfolio — an average session of 14 minutes 4 seconds. People who land here read the whole story. Building software that captures specialist expertise — that turns a practitioner’s clinical instinct into a tool a non-specialist can use — is rare work, and we’re built for it.
“A web app startup, I approached Olibro with a very complex challenge including developing an expert system algorithm as a backend along with designing the website front end… A new challenge unheard of anywhere, and Olibro accomplished it with high standards, responsiveness, and great courtesy.”
Bill Gray, MD — Founder, Coherence Apps LLC
WordPress · custom symptom-search engine, membership platform, founder credibility surface.
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"A new challenge unheard of anywhere, and Olibro accomplished it with high standards, responsiveness, and great courtesy and generosity in working with my amateur knowledge and startup struggles."
Bill Gray, MD
Founder, Coherence Apps LLC
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