Industrial & B2B · Shopify · 2025

Lista Cabinets

DMARK Corporation is an authorized reseller of Lista industrial storage cabinets, workbenches, and workspace solutions, serving industries from manufacturing and aviation to motorsports and military.

★★★★★ 4.9 stars · 28 reviews across Clutch, Google & Yelp

Mobile mockup of DMARK Corporation's Shopify storefront showcasing Lista cabinets, featuring product applications, testimonials, and interactive elements for B2B buyers.

The challenge

A B2B industrial-storage catalog with two completely different buyer journeys on one storefront — individual buyers and procurement officers fitting out full facilities — across products where color, key, interior, and accessories all flow through to price, SKU, and imagery simultaneously. The catalog had to scale.

The solution

A full custom Shopify build with attribute-based filtering, industry application landing pages, and a custom-built B2B quote engine that lets buyers submit a cart as a quote request — a feature Shopify doesn’t support out of the box. Followed by a complete v2 redesign informed by two years of search and behavioral data, and a sustained content + SEO + backlink program with concrete twelve-month growth targets.

DMARK Corporation is the US distributor for LISTA — the Swiss-engineered industrial storage system used in aviation hangars, motorsports paddocks, military bases, and CNC shops across the country. We designed and built their storefront, then rebuilt it.

The problem

This is the kind of e-commerce problem most platforms aren’t built for. Every product is highly configurable, and the configurations affect price, SKU, and product imagery simultaneously. Two completely different buyers walk in: an individual maker buying a single workbench, and a procurement officer fitting out a 10,000-square-foot facility on a quote. Both journeys had to coexist in one storefront without confusing either group, and the catalog had to scale.

What we delivered

A configurator that holds together. A product page that handles the full LISTA option set — color, key, interior, top material, accessories — with image, SKU, and price updating live on selection, and every choice flowing cleanly through to cart and order records. Filters that read like the customer thinks, not like the catalog data.
A custom B2B quote engine. Shopify’s default checkout doesn’t support quote-instead-of-buy flows, so we built one. B2B clients build a cart, submit it as a quote request, and the request routes into the sales pipeline. This is the feature individual procurement officers explicitly come to the site for.
Industry application pages. Aviation, motorsports, military, CNC, lab, IT infrastructure, education — landing pages mapped to real buyer personas, expanded over time as new verticals open up.
A Core Web Vitals-clean v2. A complete redesign across 28 page types, informed by two years of search and behavioral data. Mobile-first across every page. Fresh photography. A style guide the storefront could grow into.
An active growth program. A sustained content + SEO + backlink program with concrete twelve-month targets: +40% organic traffic, 70%+ visibility across the core keyword set, Core Web Vitals compliance maintained.

Why it matters

This is one of the highest-engagement case-study pages on olibro.com — a 93% engagement rate from readers who land here. The depth of the work is what holds attention. And it’s the work that earned us a second DMARK brand: Rousseau Cabinets USA, brought in for a full ground-up build.

Shopify · design, custom development, sustained SEO + content program.

Before → after